Anderson Robertson Marketing is a full service marketing and advertising provider to the grocery industry. Our roots are retail, and our ideas come from inside the industry. We apply real working ideas from the grocery class of trade and apply them to your business. Whether wholesale, retail or manufacturing, we drive results.
DSD Ordering & Receiving
MAGIC™ DSD PROVIDES electronic receiving and automated ordering for both spot sell and pre-sell Direct Store Delivery vendors.
Leading retailers recognize that the consequences to stakeholders are too great to leave the re-ordering process solely to the vendor’s discretion. Reliable on-shelf availability of high-demand supermarket items is just as important when products are direct-store delivered as when they are distributed via the internal warehouse.
FuelCircle is the nation’s leading provider of dollars-off fuel rewards and with nearly 40,000 gasoline stations in the FuelCircle Network, there is sure to be one near your valued customer. The FuelCircle Reward Card works similar to a gift card, can be used at the pump or in store and is accepted by Exxon/Mobil, Chevron/Texaco, Sunoco and BP. FuelCircle works with grocers, financial institutions, travel and hospitality groups, online service providers, loyalty programs, and many other companies to offer fuel rewards to their customers or members.
ProduceFresh Concentrate protects against cross contamination in the produce wash water, reduces labor associated with trimming and case cleaning, and reduces category shrink, enhancing the shelf life and quality of fresh produce.
Whether you are new to credit card processing or are looking to expand your payment service options, Vantiv has merchant card processing solutions to support your business, so you can focus on what matters most – running your business.
Retail MARKET is the first cloud-based POS designed specifically for the grocery industry. With its powerful employee tracking, sales analysis, and store management tools, Retail MARKET is the product of choice for the 1-5 lane grocer. Gain access to all the grocery hardware, pricing tools, and EBT/WIC capabilities offered by enterprise systems at a fraction of the cost. Give yourself the ability to check sales, adjust prices, and receive products right from your phone!
In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data.
Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive.
Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate.
The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time.
The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size.
A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool.
The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting.
CART’s website is a one-stop shop for retailers looking for the latest technology advances.
Technology, and the pace at which it changes, can be overwhelming, especially for independent retailers who are often juggling multiple roles as CEO, COO and CTO of their companies. But technology is also the future, and retailers must hop on the train if they want to succeed. For those that don’t know where to turn, CART (Center for Advancing Retail and Technology) has set up a website, www.advancingretail.org, to act as a conduit for retailers, solution providers and brand manufacturers.
As the nation's economic recovery continues, supermarkets and other mass market outlets across the country, which capture 38% of the floriculture market, are expanding their floral offerings and anticipate an increase in sales. But it's not just the uptick in the country’s economic condition that's spurring sales. Retailers are redefining the supermarket floral department by concentrating on making it a point of differentiation, a go-to destination for shoppers, and a focal point within the grocery store. And while consumers will always consider price a significant factor in the purchase decision, overall freshness of floral and appearance of the department are the most important buying criteria for shoppers who will likely only spend their discretionary money on flowers that will meet these expectations.
Achieving these goals, while optimizing floral department operations, can effectively be accomplished through the use of Sterilox FloraFresh. Unlike other solutions available in the marketplace, FloraFresh does not require any additional products to be used along with it. It is a concentrated, one-step solution designed to keep flower buckets clean, the water fresh and odor free, and provide essential nutrients to fresh cut flowers.
FloraFresh is a safe, broad-spectrum cut flower formulation in a stabilized concentrate form of electrolyzed water with potassium-based electrolytes. The solution was designed to keep water in flower displays clear and eliminate any buildup on the vases and buckets that hold and display flowers.
FloraFresh integrates seamlessly into the operations of any size floral department. It comes in a 2.5 gallon container with a proprietary delivery system that is installed within the floral operation. The solution is delivered through a trigger-activated dispenser that employees use to easily refill flower vases and buckets.
The following case study reveals the results and benefits experienced among several independent grocery retailer study participants at Roche Bros. who used the FloraFresh solution in their floral departments.
Meticulous compliance with temperature control and monitoring practices is a fundamental necessity for food service providers in order to assure product quality and safety. As both hot and cold menu offerings continue to expand in the supermarket environment, this activity grows more complicated, placing a greater burden upon operators to maintain excellence. Many observe that existing paper-based recordkeeping processes are no longer adequate for the modern grocer.
With these issues in mind, two retailers collaborated on in-store deployments of a food safety and intelligent checklist platform beginning in summer 2013. The activity was focused on deli and prepared foods departments located at one store of a regional supermarket chain and a single-store independent grocer.
The platform (PAR EverServ® SureCheck®) uses digital temperature testing devices linked wirelessly to a cloud-based server application. Among multiple benefits of this arrangement, the platform helps food service associates to better manage temperature monitoring activities in a timely manner, while faithfully capturing an activity log that may be monitored to prove compliance.
Results to date indicate improvement on several key performance dimensions compared with previously existing paper-based record keeping methods.
As independent supermarkets gain strength and momentum in the grocery retail industry, they continue to spar with larger, national chains in a highly competitive marketplace, working hard to survive on small margins. The complexities and risk factors faced by independent grocers require them to implement ways to cut costs and expenses and keep a tight hold on cash. However, while strong accounting practices and efficient operations are fundamentally at the root of doing so, large numbers of independents do not recognize that deficiencies exist in their cash offices, a scenario that can be a major liability to any business. Many independents execute various practices that were implemented years back, but they have not reviewed their entire cash office reconciliation process including balancing, reporting, and auditing for an extended period of time. As a result, these retailers are unaware of inefficiencies and any areas where profit is leaking.
In today’s retail marketplace the customer experience is a main focus, and shoppers are looking for stores that provide benefits that go beyond price such as assortment, excellent customer service, and a variety of payment types and points of payment. Unfortunately, while retail has evolved significantly over time and the front end has completely changed, the cash office has remained stagnant despite the demand of working with new payment types and processes. In response, technology solutions that can drive efficient store cash management should be leveraged to improve the overall bottom line. Optimally, supermarket retailers should be able to implement a solution that tracks and reconciles transactions from the point of sale terminals to the bank and up to the corporate level. In this case study, several independent grocery retailers provide insights into how the use of Balance Innovations’ solutions has done just that and facilitated improved accounting systems and operational efficiencies across cash management modules.
As the leading provider of reconciliation and efficient cash management solutions, Balance Innovations has special expertise in software solutions for the cash office. They understand the pain points of retailers and what they need to do to optimize cash office and accounting efficiencies. The Balance Innovations organization looks at cash management through a holistic lens considering the cash office as an extension of the total store. As such, they help retailers view and treat cash as they do every piece of inventory in their stores, tracking every bundle of money with the same fervor and accuracy as every unit of canned beans.
Balance Innovations offers solutions for best-in-class retailers who want to better manage the store reconciliation process through an end-to-end automated solution that streamlines processes and provides analytical data to help identify problems. In the following pages, several independent grocery retailers provide insights into how they have integrated Balance Innovations solutions with their existing POS technologies to automate and improve revenue balancing, check processing, and self-checkout management.
The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores.
Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor.
In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward.
European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures.
Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage.
The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective.
POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value.
The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers.
Mobile Checkout Eliminates the Lines
Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment.
Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps.
Customers scan and bag while shopping.
Pay securely with credit card or mobile wallet directly through the app.
Skip the Line
Customers never wait in line to check out.
Customize to your needs
Expand the system with functionality like loyalty programs or counter service mobile ordering.
Beekeeper is the cross-device communication tool for teams. Easily reach everyone in your company. Measure the impact of your communication, understand your employees with our smart analytics and take the right actions. Improve performance by increasing the engagement of your teams. Automated communication flows help you to simplify and speed up your internal communication.
GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation.
Our capabilities include: - Category optimization (planogram, visibility, product innovation) - Lost shopper analysis - Category performance monitoring - Contextual shopper engagement at the shelf (in-store advertising) - In-store shopper traffic analysis Key benefits to the retailer: - Test and optimize changes in a small set of stores before full-chain rollouts - Protect category performance - Increase basket size - Optimize investments in shopper activation and increasing conversions
DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior.
Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic.
Birdzi’s Personalized Shopper Engagement Suite is made up of the following components:
Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives
Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email
In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons
Offer Management and Analytics - Build and manage offers and track performance in real-time
To find out more click here.